Short brochures can effectively support bids or other sales efforts -
- a focused Statement of Capability
- a glossy to support a presentation
- a 2-page conference flyer.
For bids, the Executive Summary is increasingly presented as a mini-brochure in its own right.
Focused brochures are effective. Brevity is good for the reader; authors, on the other hand, have to work harder to say more with less.
Brochures require careful structuring so that layout supports key messages.